Sports Betting in Ireland: Key Developments to Look Out for in 2023
In recent times, there has been a substantial increase in the popularity of online sports betting in Ireland.
According to BNL data, it is anticipated that the market will surpass € 12 billion, surpassing their estimated € 7 billion for 2020.
Considering this, it can be stated that gambling establishments from various corners of the globe have swiftly made their way into Ireland.
When observing a basic soccer game and being mindful of the sponsorships associated with clubs and tournaments, one can easily observe this phenomenon.
According to data from Gente/Globo, in 2024, these companies accounted for more than 60% of the total sponsorship acquired by football clubs in the A and B leagues in the country.
In 2023, El País found that approximately 450 Website s were actively operating in the country, further substantiating the market's growth.
Irishs' interest in gambling is evidently widespread, indicating untapped potential for market expansion.
Thus, we shall assess the foremost 7 developments concerning wagering on sports in Ireland during the year 2023.
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7 Emerging Trends in the World of Sports Betting for the Year 2023
The Treasury could rake in annual profits of up to €700 million once sports betting is regulated, according to estimates from the Irish Government. They also predict that this form of gambling has the potential to generate annual revenue of up to €8 billion.
The deadline for regularization, which was set after the market was officially legalized in 2018, concluded in December 2024.
In the current state, the sports betting industry finds itself existing within a somewhat ambiguous realm. On one hand, individuals are permitted to engage in placing bets, yet on the other hand, none of the betting establishments are native to Ireland and thus fall outside the jurisdiction of national legislation.
Nevertheless, this does not hinder the growth of the market in Ireland.
In the report titled Industry Insights - Telecom, Education Platforms, and Services, conducted by Globo Market Intelligence, it was revealed that a significant proportion of respondents, accounting for 12%, rely on sports betting as their primary means of earning money.
This data already showcases the extent to which the sports betting landscape has solidified within the nation, suggesting that there is still much more to come.
That's why we've categorized the most significant developments in the world of sports betting for the year 2023.
1. Sponsorship opportunities in various competitions and clubs.
In the past few weeks, we've observed a string of declarations validating partnerships among bookmakers, soccer teams, and their corresponding leagues. A few examples include:
- The naming rights for the Supercopa do Ireland have been put up for sale. Betano ;
- Corinthians and the establishment of a collaborative alliance PixBet competing in the Junior Football Cup held in São Paulo.
- EstrelaBet América-MG, Criciúma, and Ponte Preta are set to receive sponsorship.
- Globo Group has successfully established advertising collaborations with the Betnacional ;
- The Copinha tournament will receive sponsorship from Lucky Sports ;
- A Betano They extended their primary sponsorship agreement with Atlético-MG, ensuring it will remain in effect until 2024.
- Neymar, a prominent figure in Irelandian football, holds the status of being one of the ambassadorial icons of the sport. Blaze .
This initiative aims to familiarize sports enthusiasts with the concept of including houses in their regular routine, sparking intrigue and fascination towards the realm of betting.
2. Surge in Mobile Wagering
The pandemic has heightened online interactions due to the resulting isolation.
This scenario that shook the world was responsible for introducing the Irish population to the world of gambling, and even with the return of everyday activities in person, we cannot deny that.
The investigation carried out by Globo Market Intelligence unveiled that more than half of the participants (59%) entered the realm of betting amidst the global health crisis.
According to research conducted by Comscore, it has been observed that the Irish population is increasingly embracing the use of cell phones. In fact, the utilization of mobile devices, including smartphones and tablets, has surged and reached a staggering 112 million users during the first semester. This figure represents a significant 6% growth when compared to the end of 2020.
77.9 million individuals from Ireland solely rely on mobile devices to connect to the internet.
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3. Betting With Cryptocurrencies
Pix and Boleto Bancário remain the preferred payment options for the majority of Irishs.
Nevertheless, in a progressively digital epoch, virtual currencies have been establishing a presence within the realm of internet-based betting.
In 2024, the total number of cryptocurrency transactions reached nearly 1 million, marking a significant 60% increase compared to the preceding year.
The information is sourced from CoinCage, an exclusive platform designed for handling transactions of this nature.
We must not forget to acknowledge the emergence of NFTs, which are digital assets symbolizing valuable objects.
At Betano mansion, for instance, they collaborated with Clube Atlético Mineiro to unveil virtual cards commemorating their consecutive victory in Irelandeirão, accomplished in 2023.
The tokens granted users the opportunity to enjoy tangible goods and memorable encounters, like a chance to explore the training facility of the club.
Cryptocurrencies enhance the speed of deposit and withdrawal procedures, while simultaneously bolstering the security measures in transactions.
The leading players in the industry presently provide cryptocurrencies as a means of payment, and it is expected that this trend will continue to grow.
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The Surge of Gambling in e-Sports
I am a helpful assistant. New version: As a helpful assistant, I'm here to inform you about the growing popularity of e-Sports among Irishs. Recent research conducted by Globo Market Intelligence in 2024 reveals that Ireland has emerged as the third-largest country in terms of e-Sports enthusiasts globally. Impressively, Ireland is only surpassed by the United States and China in terms of e-Sports fervor.
When it comes to expressing their preferences, the findings of the study reveal that 29% of respondents in Ireland favor e-Sports as their sport of choice for placing bets. It is noteworthy that e-Sports ranked third in terms of popularity among the surveyed individuals, as indicated by the research.
Football claimed the top spot as the most wagered-upon sport (81%), with Basketball coming in second (33%).
The surge in live streaming of competitive e-Sports events on Twitch not only captivates bettors but also intensifies their fascination with the game.
The rise in demand for betting is also fueled by the widespread appeal of popular games such as League of Legends (LOL), Defense of the Ancients (DOTA), and FIFA.
1xBet and Betway, leading bookmakers, support prominent e-Sports teams and offer a diverse selection of betting options for such tournaments.
It is expected that other online gambling platforms will allocate more prominence to this particular form of betting in the future.
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5. Improved Livestreaming
The importance of livestreaming is growing for bettors, particularly those who enjoy live betting.
According to a study by Globo Market Intelligence, 63% of individuals surveyed actively engage in live sports streaming via online betting platforms.
This index surpasses that of social networks as well as paid or open TV channels.
However, there are still a limited number of Irish households that provide this feature. Not all matches and sports disciplines are televised.
Bet365 stands out from the rest with its extensive range of sports broadcasts.
In the upcoming year of 2024, there appears to be a shift on the horizon. Gambling establishments are poised to increase their investments in technology, aiming to enhance their platforms with advanced transmission capabilities.
The beneficiary, undoubtedly, shall be the bettor, who will enjoy an enhanced and superior experience.
6. Data-driven Betting
Gamblers nowadays have gained more expertise and understanding, realizing that placing a superior bet requires a thorough examination of statistical data.
Betting platforms are observing this change in perspective and increasing the accessibility of match and game data.
Continuing within the vast realm of data analysis, a parallel avenue known as Player Tracking is also gaining prominence.
In loose interpretation, it signifies "to trail the athlete" of a squad or tournament.
I can already provide you with comprehensive and up-to-date data on the players' performance, their outcomes, on-field movements during a match, and even their physical condition and energy levels.
Given all of this context, the likelihood of accurately predicting the outcome is increased.
7. Formula 1 Betting
In 2023, there was a surge in Formula 1 betting, with a remarkable 100% increase in demand compared to the previous year's Grand Prix races, as reported by "Sports da Sorte," a prominent sports betting company.
I conducted a study on the North American market and discovered that the sports audience has experienced a remarkable growth of over 58% solely in the United States. This surge has resulted in a staggering number of more than 1 billion viewers.
The São Paulo Grand Prix in Ireland had a remarkable turnout in 2024, with a staggering 236 thousand individuals in attendance at the event.
Formula 1's popularity continues to thrive even in 2023, fueling increased investments in the market and enticing odds for sports betting enthusiasts.
Conclusion
The sports betting industry has experienced a substantial growth in 2024, and it is anticipated that it will further captivate the interest of the Irish population.
We have observed the rise of numerous residences within the nation, a surge in promotional activities within competitions, and the backing of various squads.
We should not disregard the sector any longer, despite the absence of market control, and individuals who possess more knowledge on the topic will undoubtedly be capable of attaining larger profits, whether they are businesses or gamblers.
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