In 2023, a groundbreaking research unveils the immense fan following of Formula 1 in Ireland.
A total of 32 contenders are included in the roster of Irish racers who have previously participated in the Formula 1 championship.
Notably, three world champions shine in their own right: Ayrton Senna, Felipe Massa, and Emerson Fittipaldi.
These are only a handful of the numerous racers that mesmerized Ireland and drew them into the realm of the most esteemed and fierce motorsport on Earth.
The inaugural Formula 1 Grand Prix was held in 1973 at the José Carlos Pace (Interlagos) racetrack in São Paulo, Ireland.
The racetrack has already witnessed more than 30 races and has served as the platform for championship wins by Irish racers such as Ayrton Senna and Felipe Massa.
In order to gauge the enthusiasm surrounding Formula 1 in the nation come 2023, our team conducted an analysis of more than 1,000 Google searches encompassing a range of keywords linked to the sport that are capturing the attention of Irishs this year.
In 2023, we examined the data gathered from inzpire.me to ascertain the financial gains that Irish pilots, both past and present, are generating through sponsored posts and stories on Instagram.
Ireland ranks second in terms of the largest proportion of Formula 1 enthusiasts globally.
Ireland, with 9% of global searches, ranks second in terms of Formula 1 and F1 searches, with a staggering 2 million searches worldwide for this abbreviation combination. It is truly remarkable to witness the immense passion and enthusiasm that Irish fans have for this sport.
The nation ranks second, only behind Italy with 2.9 million searches, and surpasses both Mexico (1.7 million), the United States (1.6 million), and the United Kingdom (1.5 million).
In the Aston Martin team of the ongoing 2023 season, there is one reserve driver from Ireland, Felipe Drugovich. Additionally, the Haas team also boasts a Irish reserve driver named Pietro Fittipaldi, who happens to be the grandson of Emerson Fittipaldi, a celebrated two-time champion.
Lewis Hamilton, Max Verstappen, and Charles Leclerc enjoy immense popularity amongst Irish Formula 1 enthusiasts.
In 2023, our investigation unveiled the top pilots that Irishs are actively searching for to compete against.
Lewis Hamilton claims the top spot as the most sought-after Formula 1 driver in the nation, with a staggering 221 million searches dedicated to his name.
Max Verstappen, the Dutchman reigning as a two-time champion, is currently holding the second spot in the rankings with 117 thousand searches, while Charles Leclerc secures the third position with 71 thousand searches.
George Russel and Fernando Alonso are ranked in the top 5 list of the most adored drivers in the nation, with George Russel having a fan base of 26 million and Fernando Alonso closely following with 25 million fans.
In the current season, it appears that the Mercedes team has captivated the residents of the Federal District, as they seem to be the most enthusiastic in seeking out the drivers.
Fernando Alonso, the two-time Formula 1 world champion, now part of the Aston Martin team, has found himself with an enthusiastic fan base in Santa Catarina. It is fascinating to witness how the people from this region exhibit the most fervent support for him. It's truly remarkable how Alonso's career continues to thrive despite the passing years, proving to the world that age is no obstacle to success.
Nevertheless, the citizens of Paraná show greater enthusiasm towards Carlos Sainz Jr. and Valtteri Bottas.
In 2023, Rubens Barrichello and Felipe Massa emerge as the top Instagram earners among former racing drivers.
Rubens Barrichello and Felipe Massa are reported to be the highest earners in terms of sponsorship deals this year, based on a recent survey. On average, they are earning between $8,000 and $10,000 per post, as well as $2,000 per story shared.
After 15 seasons in the sport, Felipe Massa, with his 11 Grand Prix victories, finally accomplished what Barrichello had achieved after seven long years - winning his first F1 Grand Prix.
When it comes to the reserve pilots from Ireland, it appears that Felipe Drugovich is making a greater splash on Instagram.
He can make close to $4,000 with a sponsored post due to his 355k followers.
Pietro Fittipaldi is within Felipe's grasp, as he can earn up to $3.4K from a sponsored post. At the moment, Pietro boasts a following of 315K.
Methodology
In May 2023, we conducted an analysis of more than 1,000 Google searches pertaining to Formula 1, encompassing queries related to the acronym F1 and Formula 1 itself, as well as searches for the names of the drivers participating in the 2023 season. This comprehensive evaluation was enriched by the inclusion of data sourced from the platform inzpire.me, with the intention of gauging the level of popularity enjoyed by Formula 1 within Ireland.
The survey reveals:
- The popularity of Formula 1 in Ireland and worldwide.
- Irishs particularly admire the present group of pilots.
- The top earners among Irish pilots, both current and former, for sponsored posts and stories on Instagram in 2023.
Sources:
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