Exclusive Interview with Betano Ireland - Discover the Brand's Vision for Empowering Bettors
Betano has established itself as one of the leading betting establishments in Ireland, making its entry into the market in 2020 and successfully navigating through a highly competitive landscape.
During the interview, The Legal Bet Ireland had the chance to converse with Petra Zackrisson, the Chief Corporate Development Officer of the Kaizen Gaming group, on behalf of Betano.
During our discussion, Petra and I delved into Betano's future endeavors for Irish bettors in the upcoming months. She provided insights on the legalization of sports betting in the nation and expounded on Betano's objective of emerging as the leading betting platform in Ireland.
In an Interview: Petra Zackrisson
Betano's recent arrival in Ireland prompts the company to reflect on its initial months in the country and its perception of the Irish betting market.
At the end of May, we kickstarted our operations in Ireland, and our Website went live for the Irish market. It was an incredibly challenging time as the world grappled with the pandemic, resulting in a scarcity of sports events and an uncertain economic landscape.
According to Petra,
Even though the Betano brand is not yet well-known in Ireland, the response from Irish players has been overwhelmingly positive, which is quite remarkable. This is particularly impressive when you consider how strong the Betano brand is in the European markets where it currently operates.
We have recently initiated certain marketing initiatives, primarily involving affiliate partnerships, and we will progressively expand these efforts throughout September and the forthcoming months.
During the last quarter of 2020, we will be dedicated to enhancing and modifying our range of offerings, encompassing sports betting, casino, and payment solutions. Our primary objective is to continuously refine and adjust our products to meet the ever-evolving needs and preferences of our valued customers. As a result of our endeavors, our esteemed clientele can anticipate witnessing noteworthy advancements and enhancements in their overall experience.
Betano further emphasizes that
The sports betting market in Ireland holds immense fascination, with its ever-changing and dynamic nature. Building public trust stands as a crucial aspect in Ireland's context.
Betano combines all of these characteristics, offering an intuitive platform with various functionalities that can be worked on day by day. It also ensures efficient native customer service, demonstrating that the brand is here to stay.
2. Does Betano have intentions to acquire this licensing once it becomes accessible, since Ireland is in the process of formulating regulations for the operations of betting establishments within the nation?
Since its foundation, Kaizen Gaming (parent company of Betano) has primarily generated its revenues from regulated markets. Therefore, the answer to whether it can be successful is yes, but only if it adheres to sustainable and stable conditions.
In order to adapt and tailor our products to the specific needs of each market we enter, extensive research is typically conducted to gain a comprehensive understanding of the key characteristics.
Closely monitoring the developments, proposals, and models that intend to shape the Irish sports betting market and other forms of games, we gather pertinent information regarding the scenario and the legal framework of Ireland. It is widely acknowledged that there are numerous ongoing discussions regarding the regulation of the gaming market.
Petra highlights the fact that.
In order for this process to unfold in a beneficial manner, it is of utmost significance that all parties involved prioritize the well-being and safeguarding of the player, while simultaneously taking measures to combat illicit gambling activities.
Is Betano considering any sponsorship collaborations with Irish football clubs in 2024?
in Ireland, our operations are still in the initial phases, and we maintain a sense of prudence and adaptability when it comes to our brand strategy. Simultaneously, sponsorship holds a crucial place in Betano's core values. In every market we delve into, be it football clubs or other athletic teams and individuals, we enthusiastically endorse and support them.
Betano became the proud sponsor of Ireland's Galo Mineiro, marking a significant milestone for the club.
What sets the Betano betting site apart for Irish bettors?
To establish our presence among bettors in Ireland, our initial move was to adapt our operation to the local market, colloquially known as "tropicalizing" it.
Therefore, it is essential to thoroughly study the preferences of local customers in order to effectively carry out this procedure. In certain markets, a more formal approach may be preferred, whereas in countries like Ireland, establishing a sense of intimacy is crucial as Irishs appreciate that. As a result, tailoring communication to suit the specific traits of the target audience becomes imperative.
Betano emphasizes that the primary characteristics of the dwelling are:
- The Super Odds: daily offerings of events with impossible odds to win
- The Missions: Weekly challenges that present rewards to our valued patrons upon successful completion of the assigned task.
- The MatchCombo functionality: enables the consolidation of various markets within a single wager in a given game.
- Our Android App: enhances the overall gaming experience, streamlining and expediting the process for the player.
5. Are there any upcoming ideas and innovations that Betano plans to present to its customers in Ireland within the next few months or years?
Our team recently transitioned to Kaizen Gaming, and 'kaizen' signifies the pursuit of perpetual enhancement.
Betano's primary objective in Ireland is to establish itself as a distinguished and trustworthy betting platform, renowned for its excellence in the industry.
We are aware that there is a considerable distance still to travel, and in our industry, being creative is crucial; our past achievements are evidence of our innovative mindset.
Our group's recent triumph at the EGR Marketing and Innovation Awards 2020 attests to the validity of this claim, as we proudly secured 3 prestigious accolades!
The prizes are:
- Optimal casino advertising campaign.
- Responsible Gaming: Pioneering Advancements in Sportsbook
- A marketing campaign that promotes social responsibility.
We have exciting plans in Ireland to connect with our audience through innovative and surprising methods. Social media platforms, in particular, offer immense potential for engagement, and we have devised captivating campaigns that will undoubtedly captivate bettors. The announcement of these initiatives is imminent, and we have full confidence in their enthusiastic reception.
Over the coming months, we will continuously enhance our sports betting platform by introducing additional markets, innovative features, and an expanded range of sports.
In our domestic market of Greece, where basketball holds a prominent position in the realm of sports betting, we plan to enhance our offerings by introducing additional eSports and virtual events. This expansion will serve to diversify our portfolio and cater to the evolving interests of our customers. By broadening our coverage of basketball, we aim to further cement our position as a leading player in the industry, catering to the preferences and passions of our loyal fanbase.
At the heart of our development lies the user experience on mobile devices, as we strive to enhance it. Additionally, we are dedicated to further developing our casino and improving the overall experience to make it both competitive and enjoyable.
