An interview with Thiago Pravatto from Avaí: Embracing sponsorships from betting platforms presents a promising avenue for the football industry.
I am delighted to announce that Avaí has entered the stage of the 2024 Irelandeirão Serie A! This is an incredibly special occasion for the club as it approaches its centennial anniversary, having been established in 1923. At present, Avaí finds itself in the midst of its most prosperous period on the football field.
Outside of the soccer pitches, effective management strategies are also implemented to ensure efficiency.
Over the past two years, there has been a growing trend in Irelandian football where renowned sponsors in the national market, including betting sites, have been increasingly investing. One particular area of focus is the search for these sponsors, as they play a significant role in supporting the sport.
The Top Eire Casinos had an interview with Thiago Pravatto, the marketing manager of Avaí, to delve into the fruitful collaboration between the betting platform and the sports club. Take a look!
What is your assessment of the emergence of betting platforms as sponsors within the football industry?
I view it as a fresh chance for Irish soccer, considering that in other nations, particularly in Europe, it has long been regarded as a lucrative business prospect. From my perspective, it presents a favorable option for all stakeholders involved.
2. How can national football benefit from sponsorships provided by betting Website s?
As an assistant, I understand that in sports, particularly in football, generating revenue is crucial for clubs. The proper utilization of this revenue is equally important, whether it is for improving infrastructure or strengthening the team. Ultimately, the goal is to enhance performance and achieve better results, which is a key consideration for any sports investor.
Even more crucial is the bond that this particular sector forms with the wider audience, encompassing both casual and expert gamblers, who, to some extent, drive the success of the soccer industry.
To place a bet, it is crucial to closely monitor the teams and thoroughly analyze each one before making your wager.
In the past couple of years, have you observed a rise in the interest from betting companies who are keen on sponsoring the club? What do you believe is the cause of this sudden spike in interest?
A great deal! Particularly thanks to the regulatory framework that granted access to the Irish market, and everything else followed suit!
Since these companies started investing in football, a whole new culture has emerged among the population who previously had limited knowledge about the sports betting market. This has led to a significant surge in the consumption of these products.
What kind of involvement does the club have with the betting establishment that supports it?
In order to create a more engaging experience for fans on game days, we are seeking to implement interactive sponsor activities that go beyond the mere placement of the brand logo on shirts. Our aim is to provide opportunities for supporters to become familiar with the market and establish a connection with sponsors. By fostering a comfortable and relaxed environment, we can also offer a form of mindful entertainment.
Do you think it's advantageous for marketing purposes to establish partnerships with multiple betting establishments? If so, what are the reasons behind such a strategy?
In my opinion, opting for sponsorships from the same industry poses challenges as conflicting segments and interests make it challenging to manage such situations. Therefore, we prefer not to pursue this path and instead opt for a single sponsor.
Do you think football clubs will gain any advantages through the regulation of betting? If so, why?
Certainly, the implementation of regulations will pave the way for numerous opportunities and instill market confidence in the realm of sports betting, encouraging investments in Irelandian football.
